The Australasian Centre of the Book unites traditional book arts such as printmaking, paper-making and binding in a contemporary setting. The basis of the identity comes from storytelling and how books can collectively share a non-linear narrative; individual stories fusing into one complex narrative over time. Octavo not only acknowledges the past, it builds on history’s collective experiences and forms one overlapping story. This concept is visually realised through the repetitive use of overlapping with double exposures, overprinted typography and a logotype constructed by layering the most notable typefaces in history. Letterpress printing is used throughout the identity as a visual device due to its authentic textures and it’s association with written word.


  • Brand Idenity
  • Packaging Design
  • Website Design
  • Layout Design
Octavo letterpress support graphic
Overlapping of octavo logotype
MissEmm packaging
MissEmm papers
MissEmm businesscards
MissEmm responsive website