Reflecting on how both books and travel initiate a sense of escapism, the clean and vibrant visual system takes its inspiration from kaleidoscopes. Through it’s ability to distill the known world into something new and exciting, AUSTEN'S reimagines the traditional bookstore environment into a space to be discovered. Abstract geometric shapes within the symbol allow the audience to assign their own interpretations while the accompanying logotype references the traditions of written correspondence. Diverse patterns remain united through colour and allow services such as gift wrap to be customisable while maintaining a distinct and united identity.


  • Identity Design
  • Custom Typography
  • Packaging
  • Print Design
Austen's logo
Austen's Giftwrap
Austen's Stationary
Austen's Giftwrap
Austen's Giftbag